This image ad was run in newspapers and glossy magazines. The unconventional photo of a sensual unmade bed and the headline "the ultimate parking spot in Coconut Grove" fit the quirky nature of the hotels setting and reputation for being offbeat and unique.
This concept projected a strong image for the Mayfair Grille without the use of color. A good solution for media like newspapers where food can actually look unappetizing if presented in black & white.
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